DKSH Healthcare Business Unit, in partnership with Euris, has unveiled ConnectPlus, a data-driven Customer Relationship Management (CRM) and Multi-Channel Engagement (MCE) platform to revolutionise healthcare distribution across the Asia Pacific region.
“With ConnectPlus, we are not just improving our operations; we are setting a new benchmark for healthcare distribution across the Asia Pacific…ConnectPlus represents a pivotal step in our journey toward data-driven excellence and reinforces our commitment to leading with agility in an evolving healthcare landscape,” said Bijay Singh, head of Business Unit Healthcare at DKSH.
Transforming healthcare distribution
ConnectPlus aims to enhance productivity and operational efficiency by providing a 360° view of healthcare professionals, streamlining MCE, and tailoring interactions and marketing strategies. It also aims to deliver precise, targeted engagement strategies that cater to the unique needs of healthcare professionals, clients, and patients across the region.
It also claims to orchestrate personalised digital touchpoints, based on data-driven insights, to prepare and enhance in-person interactions. It claims to blend in-person and digital strategies to maximise outreach and improve engagement. ConnectPlus aims to streamline communication and marketing efforts and personalise interactions based on real-time data, ensuring relevance and impact through advanced AI and analytics.
Delphine Poulat, CEO at Euris, said, “In today’s healthcare environment, personalised, data-driven interactions are critical. ConnectPlus is designed to provide DKSH Healthcare with the insights needed to better understand their customers, foster stronger face-to-face interactions, and ultimately drive sales growth.”
