Around 81% of companies in Singapore observed evolving more in the past four years than the previous two decades - the highest across all countries surveyed, according to a recent study by HubSpot.
“A combination of rising business costs, new technology, and evolving customer expectations have impacted the effectiveness of conventional growth tactics among Singapore’s businesses, accelerating a need for reinvention. Our research shows that a majority of local businesses agree that personalised, impactful customer experiences, powered by AI and automation, will be vital to their growth in 2024. Long term success
will be determined by the ability of businesses to effectively engage with their audiences across multiple channels throughout the customer journey, and demonstrate value to customers to maximise retention,” Kat Warboys, senior marketing director of APAC, HubSpot, said.
Service Hub and Content Hub
HubSpot launched the new Service Hub and Content Hub, tools designed to help local businesses deliver streamlined, personalised customer experiences, a key to business growth for 80% of local companies.
“The data suggests that while reinvention is necessary for success, it is not a one-size-fits-all approach. Brands working to effectively reach audiences must connect with customers on a deeper level by leveraging personalised content tailored for the channels these customers most commonly reside on. While this may not be a simple process, it is a journey that many businesses are on, or need to commence, to understand and produce content that best engages customers,” said Warboys.
