Maxis upgrades its internal operations and enhances customer service through generative artificial intelligence (GenAI) integrations with Google Cloud. The company announced adopting Google Cloud’s Duet AI for Developers in its internal operations and Gemini models on Vertex AI in its customer service operations.
“We are delighted to collaborate with Google Cloud as we embark into new frontiers of GenAI to future-proof our organisation. As the leading integrated telecommunications provider, we look forward to developing impactful solutions that take advantage of GenAI capabilities,” said Goh Seow Eng, chief executive officer of Maxis.
Empowering employees
Maxis and Google Cloud hope to empower employees by embracing GenAI in the operations within the workplace.
Ng May Ching, chief information officer at Maxis, says that GenAI in the workplace “not only automates processes but empowers employees to focus on strategic tasks while streamlining processes.”
“Through AI integration, we can enhance efficiency, elevate customer service with data-driven insights, and foster continuous improvement. This aligns with Maxis’ commitment to excellence by staying resilient, agile, and future-ready in a time when top-notch digital services, content, and connectivity are in demand," he adds.
"By empowering employees to extract insights from vast amounts of data in natural language and speak software code into existence, Maxis can streamline its operations, more quickly bring new digital services to market, and create more differentiated customer experiences,” says Patrick Wee, Malaysia’s country manager at Google Cloud.
