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Home Technology Big Data, Analytics & Intelligence

From AI to generative AI in financial services: Cutting through the hype

Andrew Male by Andrew Male
March 21, 2024
Photo by Google DeepMind: https://www.pexels.com/photo/an-artist-s-illustration-of-artificial-intelligence-ai-this-image-visualises-the-benefits-and-flaws-of-large-language-models-it-was-created-by-tim-west-as-part-of-the-visualising-ai-pr-17497303/

Photo by Google DeepMind: https://www.pexels.com/photo/an-artist-s-illustration-of-artificial-intelligence-ai-this-image-visualises-the-benefits-and-flaws-of-large-language-models-it-was-created-by-tim-west-as-part-of-the-visualising-ai-pr-17497303/

While artificial intelligence (AI) has been deployed in various functions across different industries over the past few decades, the world became truly in awe of the capabilities of the mechanical brain when generative AI burst onto the scene with ChatGPT in late 2022. Its uncanny ability to churn out full-length essays, passing examinations from the Wharton Business School (though inexplicably showing a dismal result at the Singapore Primary School Leaving Examinations) and seemingly able to hold a proper conversation with humans, ended up driving the fastest viral rate of adoption of any technology—taking just 60 days to reach 100 million users.

Generative AI’s relevance for use cases like customer service, marketing, and content generation is easy to see. But what potential lies in store for those in banking and financial services?

Corporate and investment banks (CIB) have been using AI and Machine Learning (ML) for decades, well before other industries caught on. Stock market traders have used ML models to derive and predict trading patterns, and natural language processing (NLP) has been deployed to trawl through tens of thousands of pages of unstructured data in securities filings and corporate actions to predict where a company might be headed.

For the full article, click here

Related:  VPN downloads rising fast in 2021 despite threats
Tags: generative AI
Andrew Male

Andrew Male

Andrew Male is Client Partner for ASEAN at Publicis Sapient. Based in Singapore, Male is the regional business lead for Publicis Sapient’s Financial Services sector in Southeast Asia. He has shaped and delivered large-scale local and regional transformations for clients across Asia including the Philippines, Indonesia, Vietnam, Singapore, Malaysia, Japan, and Hong Kong; built teams to deliver best-in-class solutions and talent from across Publicis Sapient and wider Publicis Groupe agencies; as well as consulting with clients to create the right strategy and solutions to meet long-term business objectives. Male has deep expertise in creating innovative commercial models to enable true client partnerships and enable mutual growth, as well as in bringing key external technology partnerships across fintech, cloud etc., to collaborate and solve future client challenges. Male has had 25 years of work experience in Communications, Branding and Digital Business Transformation across Europe and Asia, marketing, technology, and delivery experience across multiple industries and geographies. He holds a bachelor’s degree in film from Bates College, ME, USA, and is currently working on his Master’s Degree in Aviation Management.

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