The Bank of Ningbo in Shanghai has unveiled last Friday its first AI-based digital employee that is set to innovatively transform the bank’s frontend business as part of its new customer relations and marketing strategy.
In a live broadcast on December 16, the Bank of Ningbo gave a glimpse of the future of customer engagement with a live broadcast of Xiaoning, its first digital human employee, hosting a live interactive show online to introduce the bank’s financial products in a professional and humorous manner.
“Xiaoning shows our philosophy of empowering business with technologies and creating values for our customers. It is also an exploration of the bank’s digital transformation,” said Xu Xuesong, president of Bank of Ningbo Shanghai branch.
During the live broadcast marked Xiaoning’s debut, earning praises for her vivid voice and actions.
By reaching the target audiences in an innovative way that increases brand awareness, the digital human further accelerated the digital transformation of the bank.
To bring Xiaoning to life, Bank of Ningbo partnered with AI giant SenseTime which has been deploying in recent years multi-functional AI digital humans across different scenarios in the banking and finance industry.
Forming an operationally closed looped for businesses, the digital human effectively improves service quality and operational efficiency. Furthermore, during the customer engagement online, it helps enterprises build brand awareness through its unique personality.
Xiaoning is the first application of SenseTime’s AI digital human in online marketing.
“Through cooperation with SenseTime, we hope to enable a deep integration between AI and banking and achieve a win-win situation between banks and enterprises, hereby bringing a more intelligent and efficient service experience to our customers,” said Xu.
Expanded role of digital humans in banking
As an innovative practice of “finance + technology” in a new era of digital economy, the AI-powered digital human has been increasingly used in the banking industry.
The cooperation between Bank of Ningbo Shanghai branch and SenseTime showed the application of latter’s digital human expanding from offline services to online marketing. It helps enterprises to build a younger and more dynamic brand image as well as maximises the content outreach to the Gen Z target audiences, opening infinite business opportunities in the future.
Dr. Xu Li, executive chairman of the board and CEO of SenseTime, said: “We are advancing the interconnection of physical and digital worlds with Ai, while driving sustainable productivity growth and seamless interactive experience. Our partnership with Bank of Ningbo to create the digital human Xiaoning is just the beginning. We hope to promote digital transformation in the financial industry, opening infinite opportunities for AI + Finance.”
Strengthening brand image through AI-Generated Content
SenseTime’s digital human is created by the company’s virtual IP solution, which can intelligently generate exclusive images in line with a brand's character of a specific business. It aims to make brand image younger, more vivid and recognisable as well as to break stereotypes and close the distance with customers.
The solution has highly malleable content generation capability, which can customise a series of AIGC content including the growth story of the IP and creative short videos. It enriches the virtual IP image and boosts brand affinity.
Furthermore, the virtual IP solution can provide independent live broadcasting operation – including interaction with fans to promote products, maximising the outreach to target audiences all day with lower operational costs. It significantly increases brand stickiness and loyalty, bringing continuous value to a brand.
Underpinned by the proprietary OpenXRLab, an open-source extended reality(XR) platform empowered by leading algorithms as well as a large amount of live action data, SenseTime has created a deep learning based motion capture and generation solution.
With strong adaptability, high freedom and easy deployment, the solution can generate AIGC content efficiently at a low cost, without green screen and professional dynamic capture equipment, meeting business needs in virtual IP content customization, live broadcasting, etc.
The solution can achieve smooth and high-precision video creation and real-time interaction in daily live broadcasting with low computing power equipment. Meanwhile, it provides a large-scale, high-quality and semantic 3D posture library, which supports enterprises to create and customise their own digital human.
